About

Who This Is For

I don't like to waste your time. So the most important part goes first:

This is for ambitious professional who've identified a REAL problem in their industry and have the business acumen to solve it - but need a technical translator to bridge the gap between their vision and reality. If you're tired of corporate bureaucracy, have funding set aside, and are ready to build something meaningful, we should talk. I have DIY guides, exclusive newsletter and articles.

The Philosophy

Your entrepreneurial journey shouldn't be a leap into the dark. My philosophy centers on replacing uncertainty with a clear, deliberate path forward for your SaaS venture. We believe that truly successful businesses are built on a bedrock of careful planning and strategic foresight, not hurried assumptions. This approach ensures your vision is not just launched, but thrives resiliently from day one.

Why Me?

In my professional career I had to wear many hats: full-stack senior dev, freelancer, DevOps, project manager, technical consultant, co-founder, CTO and even a founder. Mostly working with self-funded or seed level startups. This diverse experience gives me a pretty good perspective on what it takes to build a successful SaaS product.

In raw numbers: 20+ years of commercial SaaS dev, 15 years working with startups, 10 years of project management and 5 years of SaaS marketing.

What I Stand For

I stand against the myth that "just hiring a developer" is enough to turn your idea into a business. Too many brilliant founders burn through their life savings building the wrong thing, the wrong way. I believe your corporate experience and industry insights are valuable assets that deserve a technical strategy worthy of them. My commitment is to transparency, meticulous preparation, and protecting your transition from employee to entrepreneur.

How I Help

We work together to transform your app idea from a chaotic Google Doc into a bulletproof "MVP Blueprint" - your complete technical and strategic roadmap. This isn't just documentation; it's your insurance policy. We define exactly what to build first, choose the right technology foundation, set firm budget boundaries, and create a hiring playbook so you can confidently lead your development team instead of hoping they know what they're doing.

Why You Should Care

Because the alternative is predictably devastating: burning through $30,000+ on a buggy "house of cards," watching your marketing budget disappear into development scope creep, and ending up with an app that crashes when your first real customers try to use it. Most founders who skip this planning phase don't just fail - they fail expensively and publicly. This blueprint isn't just a nice-to-have; it's what separates successful launches from expensive lessons.