About Me
"I'm the expert non-technical business owners bring to sit on their side of the table when buying or building software."
The Conflict of Interest
In the software world, every vendor profits from what you don't know.
Agencies profit from scope padding because you can't challenge the architecture.
Freelancers profit from over-engineering because complexity creates job security.
SaaS Vendors profit by upselling features that will never impact your bottom line.
Until now, no one's job was to tell you "Don't build that" or "This proposal is bloated". I am the only person at the table whose sole objective is the health of your balance sheet - not the size of the billable project.
The Technical Fiduciary Standard
To provide you with an objective, unbiased audit of your vendors, I maintain a strict separation between Technical Strategy and Technical Implementation.
I operate as a "head," not a "pair of hands". This means I do not write code or perform implementation work. You cannot audit what you are building. By remaining outside the execution loop, I ensure my judgment remains 100% independent and focused on your long-term business continuity.
20 Years of Pattern Recognition
I have spent two decades navigating the software industry as a developer, technical lead, and agency owner. I have seen thousands of technical decisions play out over years, not just weeks.
Red Flag Detection:
I recognize the warning signs in a vendor proposal that a non-technical founder will always miss.
The Scaling Ceiling:
I identify the point where brittle architecture will crash your marketing ROI - before you hit it.
Translation Layer:
I translate technical jargon into the only language that matters: Risk, ROI, and Ownership.
The Result: Informed Decision-Making
I don't sell "hours" or "features"; I sell the certainty that your technical investment is sound. Whether I'm telling you that a $150k app can be replaced with a spreadsheet, or vetting a technical hire to ensure they aren't a junior in disguise, I provide the strategic oversight required to scale without being taken for a ride.
What Others Say
"Michael is a hard-working, dedicated and achievement-oriented person who can you count on to get the job done. Finding someone who is both creative and detail/process oriented can be difficult, but Michael possesses both of these skills. Recommended without reservation."
"Michael was a blessing to my online startup. His vast knowledge of systems, coding, and marketing allowed him to offer insight on which projects to prioritize. I went through 2 development firms before finding him."
"Highly skilled professional, clear thinker and great communicator! Always on point, on his word and on time - can't recommend him enough."
"We worked with Michael on several projects and the work was always excellent quality. Clear expectations and delivered on promised time tables. Highly recommend."
Ready to stop paying the Ignorance Tax?
WORK WITH ME