From Idea To App - Insights Newsletter

So, you have an app idea.

It's the thing that finally gets you out of the corporate 9-to-5 grind. Got some cash set aside, but you're terrified of pissin' it away on expensive dev agency or scammers on freelance platforms. You know you need a plan, but every article and YouTube video gives you conflicting advice, leaving you stuck in a state of chaos.

I write those insights based on my 20+ years of building software for all kinds of startups. I've done it all:

- an Upwork freelancer,
- a dev agency owner,
- an independent tech consultant,
- a senior fullstack engineer,
- a devops.

..and many other roles.

I know what it takes to turn a "friday night napkin business idea" to a full blown product. On budget. On time. Streamlined.

So, weekly, I share one honest, no-BS insight to help a non-technical first time founder find clarity, avoid the common pitfalls, and turn your idea into a real, buildable plan.

• Clarity: Cut through the noise and get actionable advice
• Avoid Pitfalls: Learn from 20+ years of real-world experience
• Buildable Plan: Turn your idea into a concrete, executable strategy